New Media is a means of mass communication using digital technologies such as the internet. This includes more recent developments such as VR (Virtual reality) and AI (Artificial Intelligence) that consist of an augmented reality.
A notion of CHANGE & TRANSFORMATION as a way of thinking about NEW MEDIA which can be linked to the key ideas of a media syllabus. For example,
- the transformation of social interaction (audiences);
- the transformation of individual identity (audiences and representation);
- the transformation of institutional structures (industry); and the changes in textual content and structure (language).
- The transformation of audience consumption
In summary, this could be described as the changing nature of symbolic interaction and a lot of the work on this blog is essentially discussing this concept.
The main differences between physical and digital is the access that we have to resources, they are no longer linear. New information can also be spread faster, its more immediate which creates more of a demand for an answer.
Key Terms:
- Speed
- Share
- Time
- Feedback
- Access
- Storage
- Space
- Connectivity
- Participation
- Discover
- Retrieval
- Knowledge
- Process
| share | active | creative | host | |
| example or comment | Technology has allowed me to share information that i know with other people | There are more tools and resources such as photoshop to be able to nurture creative ideas | ||
| story | re-connect | personalise | stream | |
| example or comment | I can now connect withy people that i used to know that i may no longer be in touch with through social media | |||
| experience | store | scale | immerse | |
| example or comment | ||||
| interface | live | adapt | binge | |
| example or comment | Media has created a sense of impatience and people can access things immediately – for example netflix programmes can be watched in a whole sitting | |||
| conversation | re-perform | circulate | endless | |
| example or comment | people can control how they appear on social media, their profiles, almost performative like – creating their own identity |
Marshall McLuhan – The Medium is the message:
This means that the the technology (medium) is more important then the content.
“Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication”