AI (Artificial Intelligence)
- The simulation of human intelligence processes by machines, especially computer systems.
- AI systems include search engines, recommendation systems and algorithms, automated decision making systems, machines that can understand human speech
Change and Transformation
- The transformation of social interaction (audiences)
- The transformation of individual identity (audiences and representation)
- The transformation of institutional structures (industry)
- The changes in textual content and structure (language)
- The transformation of audience consumption
In summary, this could be described as the changing nature of symbolic interaction
Transformation of The Media
Traditionally, media was LINEAR and followed on from one element to the other in a logical sense. It was in a physical form meaning it was less instant. In this post-modern era, the media is NON-LINEAR, confusing, complex and random. Most previous media forms now have digital versions which are more improved and advanced. The need for less complex media has been removed from our daily life.
Key Ideas: The transformation of the media
- Speed
- Time
- Share
- Feedback
- Space
- Access
- Storage
- Connectivity
- Participation
- Discover
- Retrieval
- Adaptation
- Knowledge
| share | active | creative | host | |
| example or comment | Expressing your own ideas, beliefs, knowledge on a platform for others to see/utilise Eg. Sharing a post on social media is a way of inviting connectivity with others through comments etc. | |||
| story | re-connect | personalise | stream | |
| example or comment | A linear or non-linear | |||
| experience | store | scale | immerse | |
| example or comment | ||||
| interface | live | adapt | binge | |
| example or comment | The idea of something being viewed as it is happening in real time. Rather than a representation of something that has previously taken place | Changing yourself/attributes dependent on circumstances and environment | Netflix allows users to watch many episodes of shows whereas traditionally, television broadcast programmes periodically meaning viewers had to wait in-between | |
| conversation | re-perform | circulate | endless | |
| example or comment |