New technologies allow for improvement with time, space, speed, control, rate, access, quantity, non-linear, collaboration, quality, opportunity, revenue, commercialisation.

	SHARE	ACTIVE	CREATIVE	HOST
example/comment	I shared a news article to my parents
	STORY	RECONNECT	PERSONALISE	STREAM
example/comment				I saw a gaming stream on Twitch
	EXPERIENCE	STORE	SCALE	IMMERSE
example/comment	I tried a virtual reality experience	I store photos and videos on my phone
	INTERFACE	LIVE	ADAPT	BINGE
example/comment		I watched a football match live on my phone		I binge watched all of Game of Thrones
	CONVERSATION	RE-PERFORM	CIRCULATE	ENDLESS
example/comment	I had a text conversation with my friend

Marshall McLuhan

Marshall McLuhan was a Canadian philosopher who proposed in 1964 that “the medium is the message“, basically meaning that the medium was more significant than anything else in determining meaning over companies, organisations, governments, individuals and representations.

Aleks Krotoski

TOPIC	NOTE / COMMENT
The Printing Press (Gutenburg) in the Medieval period mid 1400’s	the impact of new technology
Impact of new technology in South Korea as a result of promoting greater digital interaction (speed, connectivity, spread etc)	mental health internet addiction? Choices made? ‘A world without consequences’ ‘Senses over meaning’
On-line / digital connection stats
Theodore Vail	The Network effect
Norbert Weiner Loop Theory	Loop Theory – predictive behaviour But is behaviour shaped and altered through networking and digital communications (pushing / pulling) Issues around privacy and individual psychology (mental health / wellbeing) and the environment Virtual worlds / virtual identities (hypperreality, simulation, implosion – Jean Baudrillard) (Judith Butler ‘gender performance / David Gauntlett, Anthony Giddens etc ‘fluid & multiple identities’ The
Robin Dunbar – The Dunbar Number	The Dunbar number suggests that connectivity for individuals, communities or groups is typically 5 o 6, with an upper limit of 150. So who benefits from greater connectivity? Companies, organisations, institutions – ‘small elites dominate’ (Andrew Kean)
Clay Shirky
Vannavar Bush	associative not linear thinking the demise of long form reading So changing rules for logic, rationality, truth, understanding, knowledge. Baudrillard implosion (a culture imploding in on itself rather than expanding and developing?)
Tim Berners–Lee	the inventor / creator of the World Wide Web – developed and given to everybody for free?!! Why? What did he hope it would achieve? Is he satisfied or disappointed with how it has developed and made an impact on society?
Marshall McLuhan	The Global Village – ‘a sophisticated interactive culture’
	The impact on political and economic decision making
Conclusions, suggestions, reflections and predictions

According to 24 Hour Movement Guideline they recommend 2 hours per day online, from 2018.

In a 2021 report, Jersey was the number 1 for internet speed and connectivity.

Clay Shirky

Clay Shirky is pro-technology and believes audience behaviour has progressed from the passive consumption of media texts to a much more interactive experience with the products and each other. New digital technologies and social media has made connecting and collaborating incredibly easy.

B. F. Skinner

B. F. Skinner believed that the concept of free will was an illusion and, instead, thought that all human action was the result of conditioning.

Remember to focus on key issues around new media – privacy, knowledge, understanding, education, friendship, behaviour, thoughts, attitudes, beliefs, politics, economics, employment, war, conflict, food, the environment, space, science (essentially social change)

1. Overview: New media always creates change (printing press, telegram etc)
2. Q: so how has recent technology changed (society, individuals, organisations, ideas, beliefs etc etc)
3. CSP 1 – show knowledge of CSP
4. characteristics of new media (in reference to CSP 1)
5. theoretical / conceptual analysis of new media (loop theory, network theory, Dunbar number, McLuhan, Krotoski)
6. Critically thinking about new media (Baudrillard, McLuhan, Krotoski, B. F. Skinner, Zuboff, Lanier – are all essentially critical of new media technologies. But Gauntlett, Shirky, Jenkins are all very positive about new media technologies)
7. CSP 2 – show knowledge
8. Draw parallels and conclusions
9. Suggest future pathways / developments

Some themes and discussion points from The Great Hack:

• The Exchange of Data – big companies (e.g. Facebook) buy/sell personal data
• Search for Truth
• Behaviour Management
• Propaganda / Persuasion – they use the data to target certain communities to sell a message, passive media consumption
• Regulation –