There are 4 main sections to media studies theory:
• Media Language
• Media Representation
• Media Industries
• Media Audiences
- the transformation of social interaction (audiences);
- the transformation of individual identity (audiences and representation);
- the transformation of institutional structures (industry); and the changes in textual content and structure (language).
- The transformation of audience consumption
Media Theorists
Ferdinand de Saussure (Media Language)
CS Pierce (Media Language)
Roland Barthes (Media Language)
Levi-Strauss (Media Language)
Steve Neale (Media Language)
Jean Baudrillard (Media Language)
Judith Butler (Media Representation)
David Gauntlett (Media Representation)
Paul Gilroy (Media Representation)
Stuart Hall (Media Representation)
Bell Hooks (Media Representation)
Liesbet van Zoonen (Media Representation)
Curran and Seaton (Media Industries)
David Hesmondhalgh (Media Industries)
Livingstone and Lunt (Media Industries)
George Gerbner (Media Audience)
Henry Jenkins (Media Audience)
Clay Shirky (Media Audience)