Individuals focus on, understand, can cope with and are knowledgeable about surface and style. As opposed to substance, content, meaning and truth.
Creates a world built around uncertainties and half truths, its a virtual world.
First define / explain postmodernism —> Then define the key concepts and who’s said them. —> After that mention the print product and how it relates to the key concepts[Futuristic, dystopia, individualism, escapism ] —> Lastly, express thoughts on postmodernism itself.
Postmodernism is largely a reaction to the assumed certainty of scientific, or objective, efforts to explain reality.
- Pastiche – imitating previous work.
- Parody – Imitating previous work in a joking and funny manner.
- Bricolage – something constructed or created from a diverse range of things.
- Intertextuality – the relationship between texts, especially literary ones.
- Referential – containing or of the nature of references or allusions.
- Surface and style over substance and content –
- Metanarrative
- Hyperreality – the inability of consciousness to distinguish reality from a simulation of reality.
- Simulation (termed by Baudrillard as ‘Simulacrum’)
- Consumerist Society
- Fragmentary Identities
- Alienation
- Implosion
- cultural appropriation
- Reflexivity – acknowledging your role in the research.
How valid are Baudrillard’s ideas of simulation and hyperreality to understanding the media?
You should refer to the Close Study Products Score and Maybelline to support your answer.
[20 marks]