Newsbeat is a fifteen-minute news programme on BBC Radio 1, being transmitted live over digital audio broadcast frequencies during most weekdays at 12:45 and 17:45. It is produced by BBC News but contrasts other BBC programmes by providing news specifically designed for an audience of teenagers and young adults.

and edited by Danielle Dwyer.

It is recorded in the Broadcasting House in London and was originally launched on the 10th of September, 1973.

Potential Questions

_{Identify two strategies or techniques used by Radio 1 to attract a youth audience.
Explain the reason for each.
[4 marks]}

_{“Media audiences always respond to media products in the way that producers intended.”
To what extent do you agree with this statement?
[20 marks]}

_{Explain how historical contexts influence how audiences respond to media products.
[9 marks]}

^{‘The relationship between producers and audiences has changed over time.’
How far do you agree with this statement?
[20 marks]}

Data

The producers hope to appeal to their listeners by framing the content through an informal tone, quick overviews, upbeat links, and audience participation.

According to Ofcom, public service broadcasters are tasked with “delivering impartial and trusted news, UK-originated programmes and distinctive content”.

BBC Trust claims that Radio 1’s target audience is 15-29 year olds and it also provides some programmes for younger teenagers. However, the Radio Joint Audience Research suggests that the average listener is 30 years old.

According to Statista, Radio 1 reached just under 9 million listeners every week in the first quarter of 2020.

My Argument

I want to argue that the BBC’s strategy of creating news that is more appealing and accessible