Industries

Newsbeat is a BBC News product with bulletins which are broadcast on BBC Radio 1, BBC Radio 1 Xtra and BBC Asian Network. Newsbeat- radio service from the BBC

The main focus is news towards teenagers and “twentysomethings”.

Funded by the tax from the government, hypothecated tax, money from a specific tax goes towards the BBC for education.

Launched on the 10th September 1973

What could be asked?

How do media companies use industrial strategies to target specific audiences?

Newsbeat has Twitter, YouTube and other social media accounts and features on the BBC’s website, reaching over 9 million people a week. This would not be possible without the addition of social media platforms, which demonstrates the strategies used by the BBC in order to mitigate risk – Hesmondhalgh.

Reporters on NewsBeat have been told to address listeners as if they were “talking to a friend” as described by the editor, Danielle Dwyer. This adds a friendly feel to the programme which helps to appeal to the younger audience which it is made for. They have also been told to steer clear of long, complicated words which allows for listeners to not have to pay as much attention when listening and also easy for younger people to digest and decode – Hall’s reception theory.

What could I argue?

I want to argue that the BBC uses many different industrial strategies in order to reduce the risks of the media industries and increase the appeal of their products.