The media audiences are targeted in different ways as different podcasts, news, songs are specifically trying to target a certain age range. They have different categories for what kind of music you would like to listen to such as music from the 50s, 60s all the way to 2000s.
The BBC should help everyone learn about different subjects in ways they will find accessible, engaging, inspiring and challenging. The BBC should provide specialist educational content to help support learning for children and teenagers across the United Kingdom. It should encourage people to explore new subjects and participate in new activities through partnerships with educational, sporting and cultural institutions.
The layout of newsbeat is set up in categories to be easily differentiated to the public for their personal preference. Targeting younger audiences as it is a social media page, non gender specific.
Questions that may come up-
- How is the BBC regulated / organised / controlled?
- How does the BBC attract new audiences (when there is so much choice?)
- How does Newsbeat entertain, inform, educate?
- What would Lord John Reith think about Newsbeat?
- Did Newsbeat only develop because of the changes in new technologies?
- How does Newsbeat appeal to a young / younger audience?
- How does Newsbeat use new technologies?
Some facts to know
- John Reith was the BBC’s first general manager when it was set up as the British Broadcasting Company in 1922 and he was its first Director-General when it became a public corporation in 1927.
- Broadcasting House was the BBC’s first purpose-built home for radio broadcasting.
- the largest broadcaster in the world by number of employees, employing over 22,000 staff in total, of whom approximately 19,000 are in public-sector broadcasting.
- it is widely thought that the name “Newsbeat” was taken from the Radio Caroline news service of the same name, as was the concept of short bulletins on the half-hour.
- Roisin Hastie Radio 1 Newsbeat interview (Breakfast newsreader)
- Pria Rai (Afternoon newsreader and programme presenter)
- Newsbeat is notable for the distinctive musical imaging it has used for most of its history. At first, this was a just jingle at the beginning of the bulletin, but in the late 1990s this expanded to music throughout.
- The BBC was officially created on 18 October 1922.
- Reith wrote in his diary on applying for the BBC job – “I know nothing whatsoever about broadcasting”, but then very few people did. It was so new and few guessed how it would evolve to become so compelling a part of everyone’s life.
- This started in 1923, costing 10 shillings, then split 50/50 between the BBC and the Government.
- Radio coverage was patchy in the UK, securing 94% reach across the UK.
- Women over 21 got the vote in 1928, and the BBC created The Week in Parliament, to help women navigate their early understanding of the world of politics.
i understand that newsbeat mainly targets younger audiences but i argue that it should try harder to focus more on how it targets people.