Newsbeat is active with their audiences letting them call in or message them about their problem that relates to the topic they are reporting on.

Newsbeats is produced by the BBC news and you can listen to it on Radio 1, extra 1 and Asian network. Asian network added newsbeat because of staff shortages as well as the BBC wanted to streamline the news about covid-19.

Newsbeat is targeted to young audiences aged between 15 – 29

Media Industries

• Newsbeat as a BBC News product with bulletins are broadcast on BBC Radio 1, BBC Radio 1 Xtra and BBC Asian Network
• The funding of BBC Radio through the license fee, concept of hypothecated tax
• Issues around the role of a public service broadcaster within a competitive, contemporary media landscape
• The distinctive nature of the programme connected to its public service remit
• Arguments on the need for addressing a youth audience already catered for commercially
• The influence of new technology on media industries – Newsbeat as multi–platform media product. eg
o Website
o Twitter
o Instagram
• The regulation of the BBC via Ofcom and the governance of the BBC

Media Audiences

• The techniques the broadcast uses to target a youth audience and create audience appeal, eg
o Presentation style
o News values
o Content selection
• The opportunities for audience interaction, participation and self-representation
• The way external factors – such as demographics and psychographics – are likely to also affect audience response and produce differing interpretations
• Cultivation theory including Gerbner
• Reception theory including Hall

“Presenters and reporters on Newsbeat have been told to steer clear of polysyllabic words and address listeners as if they were talking to a friend, the programme’s editor has revealed.” – Louisa Compton

Louisa Compton aims to use cartoons, games and digital media to deliver news to a generation turning off radio

To provide impartial news and information to help people understand and engage with the world around them

 “BBC’s switch to digital-first, using video, mobile and online to reach a 15 to 24-year-old audience who are switching off the radio in their droves.”

Regulation

Regulatory contexts:
• Radio broadcasting is regulated by Ofcom
• Regulation focuses on content including use of language, impartiality, protection of under 18s
• PSB has very specific regulatory rules
• Ofcom is also responsible for awarding -and rescinding – licenses which gives its regulation force
• As radio has moved online and to podcasts, regulation has become more complex, in response the government launched a digital radio action plan and Ofcom produces a review each year
• The availability of non-regulated broadcasts via the internet poses a challenge both for the regulator and the regulated radio broadcasters.

possible questions:

To what extent does the BBC attract young audiences

what I know:

Newsbeat is produced by the BBC news and you can listen to it on Radio 1, BBC 1 Xtra and Asian network.

The BBC is regulated by Ofcom and they focus on content including use of language, protection of under 18s.

The produces hope to engage the younger generation to listen to the news in a more entertaining way.

Newsbeat was launched on 10 September 1973 in response to the launch of a network of commercial radio stations across the UK which supplied a news service very different from the style of traditional BBC News.

Argument:

My argument is that the BBC is trying to expand their audiences to the younger generation by