Standards for quality programming

qualitative elements

• Believable acting
• Seamless editing
• quality camerawork/angles/shots
• good lighting and sound quality
• believable and relevant ‘mis-en-scene’ elements/setting/costume etc
• Followable storyline/plot and something that is also unpredictable
• professional marketing

Broadcasting– producers target a wider, mass audience

Narrowcasting– producers target a niche audience

THE BBC

• Founded in 1992
• Started with radio [tv came later]
• Lord Reith was the first director of the BBC
• His ethos [belief/mission statement] for the BBC had 3 main principles
  • Inform, educate and entertain
• To oversee due diligence and regulation, the UK government reviews a charter: to ensure the BBC stay inline

• The BBC took up the Paternalistic approach, rather than the Populism approach, meaning that they gave the audience what’s best for them, not just what the audience wanted.

• Grace Wyndham Goldie noting the most significant thing about broadcasting: that it changing time and space.
• New media communication technologies allows you to change time and space
• Fear other people have of new technologies, they think it will ruin everything or they think there is no use for it
• The BBC became social cement, British culture was centred around the BBC