Broadcasting- Large audience
Narrowcasting – Small audience
10 Key Elements – Press
- Engaging, multiple layers to story
- Realistic – things happened for reasons
- Good camera work- clear shots, good lighting, interesting shots
- Definite target audience
- Allow you to form emotional connection -by showing characters in vulnerable situations
- Political components – Herald Left wing, Post Right Wing
Populism– political approach that strives to appeal to ordinary people who feel that their concerns are disregarded by established elite groups.
Paternalism– the policy or practice on the part of people in authority of restricting the freedom and responsibilities of those subordinate to or otherwise dependent on them in their supposed interest.
Frankfurt School– German school of social theory, guy believed free time should be used to better yourself instead of distracting/ entertaining yourself
- What was once unseen to many due to different geographical locations could now be witnessed by many people due to television
- Radio meant that people in other countries could hear other people/ cultures for the first time
- Also meant that issues that were once unseen by majority were brought into public sphere
Broadcasting and the theory of public service
- British broadcasting was started as a public service
- Growth of public broadcasting was financed by license fee and advertisements
- BBC created the image/idea that viewers became participants in their nations affairs
