broadcasting – for a mass audience

narrowcasting – to a niche audience

10 key elements

Re-cap of Press:

Acting	Was of good quality, believable
Lighting	Good quality
Camera angles	Good camera angles
Editing	Editing was mostly good but felt rushed towards end.
Storyline	Sometimes the plot line of each episode was weak and didn’t have much progression
Set	amazing set
sound	quality sound
props	appropriate – fine details
costume	appropriate costume – realistic
script	good dialogue

What is the BBC charter What three things does it say the BBC must do?The BBC’s mission is defined by​​Royal Charter​: to act in the public interest, serving all audiences through the provision of impartial, high-quality and distinctive output and services which ​inform, educate​and ​entertain​.

The BBC Charter is a royal charter setting out the arrangements for the governance of the British Broadcasting Corporation

what is the difference between populism and paternalism

Populism refers to a range of political stances that emphasize the idea of “the people” and often juxtapose this group against “the elite”. It is frequently associated with anti-establishment and anti-political sentiment.

Paternalism is the interference of a state or an individual with another person, against their will, and defended or motivated by a claim that the person interfered with will be better off or protected from harm.

bbc set themselves up to say what is good for you

lord reith’s founding principles still influence the bbc today. he didnt even know what broadcasting is.

• Habermas – Transformation of the Public Sphere
• Jean Seaton – The concept of Public Service Broadcasting
• James Curran – Power and Responsibility
• Sonia Livingston – regulation of media organisations
• Noam Chomsky – manufacturing consent

1. Lord Reith and early days of BBC 10:41 – 13:05
2. The start of BBC Television 14:00 – 16:00 Grace Wyndham-Goldie changing nature of modern communication, essentially by transforming time and space. habermas and helping audiences make decisions
3. The fear of new technology what are the fears around new technologies?
4. The centre of everything – is that still the case now? no other forms of mass media

29 mil ppl watched queens funeral

bbc is like social cement

links to frankfurter school – they talk about culture industry and how we need to use our free/ leisure time productively meaning to develop ourselves and rather than do what we choose(populism).

habermas – transformation of the public sphere bbc

transformation of time and space

• the central place that the BBC plays in our everyday lives,
• the link between individuals and celebrities, royalty, politicians etc,
• the connection towards major events – Cup Finals, Coronations, abdications, funerals, economic unrest etc,
• the way in which BBC acts as ‘social cement’

Habermas – Transformation of the Public Sphere– The idea that the media such as BBC transforms people’s (audience) lives in a way to help them make connections with people in the media, such as the royal family.

Jean Seaton – The concept of Public Service Broadcasting

“broadcasting in britain – monopoly or duopoly – always depended on an assumption of commitment to an undivided public good “

Beveridge – ” the work of broadcasting should be regarded as a public service for a social purpose”

” the concept of broadcasting has always been of service , comprehensive in character, with the duty of a public corporation of bringing to public awareness the whole range of activity and expression developed in soceity”

“one cause of the collapse of the principle of pbs has been the deterioration in the relationship between state and broadcasting”

“the independence of broadcasting from the state has recently been seen as the most important condition of the services accountability “

newsbeat

Ideology can be defined as a collection of values and beliefs.
To what extent do media products target audiences by constructing an ideological view of the world?

1. The BBC is a Public Service Broadcaster, funded via the TV license fee. No advertisements.
2. Newsbeat had to compete against traditional print media and the conventions of roll news channels, but mobile-first audiences are now learning about important events through what is trending on their social networks and notifications of breaking news flashing on their screens.
3. bbc ethos is to inform,educate,entertain
4. In terms of demographics, the BBC Trust claims Radio 1 targets people who are aged 15-29. However, RAJAR suggests the average listener is actually 30:
5. According to Statista, Radio 1 reached just under 9 million listeners every week in the first quarter of 2020.
6. Newsbeat producers responded to the challenge of traditional print media by serving content on their website, YouTube channel, Twitter account and Instagram profile. Taking a multi-platform approach ensures the product remains relevant to its audience.
7. bbc has a responsibility of for public service

i want to argue that the BBC producers have encoded meanings and values into their texts which is then decoded by the audience, but our reactions are shaped by our indivudual frameworks of knowledge as stuart hall suggested in his reception thory. This is seen in Newsbeat as they have had to compete against stereotypical and print media and the conventions of radio news channels

Stuart Hall argued producers encoded meaning and values into their texts which was then decoded by the audience, but our reactions are shaped by our individual frameworks of knowledge. / Newsbeat had to compete against traditional print media and the conventions of roll news channels, but mobile-first audiences are now learning about important events through what is trending on their social networks and notifications of breaking news flashing on their screens.