PUBLIC SERVICE BROADCASTING (PSB)

10 quality points of television:
1. A understandable, yet un-predictable storyline
2. Professional actors which can portray the story line in a convincing and enjoyable way.
3. The sound recording must be professional and the correct cuts, fades and sounds used at appropriate times.
4. The picture recording is high quality (in definition) and the angles capture the dominant signifier.
5. Appropriate props and costume that relate to the story line and actors.
6. Appropriate locations to shoot upon which represent the story, not recording in a barn for an office show.
7.

Narrowcasting: Targets a niche audience
Broadcasting: Targets large audiences and a broad variety of people.

The BBC:

  • Founded 1922, Radio not television
  • Lord Reith, founded BBC
  • BBC took a PATERNAL approach.
The Royal Charter:
  • Sets out the BBC’s missions, objectives, and tasks.
  • Gov Makes sure the BBC sticks to its plan and does what is required of it.
  • Government to oversee the regulation on the BBC.
Ethos of the BBC:
  • Lord Reith created the 3 Ethos’ of the BBC:
  • To inform
  • To Educate
  • To Entertain
Populism vs Paternalism:

Populism: What people enjoy, what people want. Like enjoying 1 type of food which is really un-healthy or sitting and watching soap operas that are useless and you learn nothing from them.

Paternalism: What people need, and require to be healthy and competent. Like education and entertainment.

Past and present:

Grace Wyndham-Goldie changing nature of modern communication, essentially by transforming time and space.

“The ability to discover and listen to people/things from areas you didn’t even know existed”
– The fear of new technology, don’t use at people will stop attending IRL events.
– Social Cement, everyone in Britain was centred around the BBC because of how it was accessible by anyone.

Theories within the BBC:

Habermas: The BBC correlates with Habermas’ idea of the public sphere, where the BBC allows the spread of data and communication to the public, therefore making a public sphere of opinions and shared knowledge.

Seaton:
“Indeed, Public Service Regulation has secured the survival of a Successful broadcasting industry”
“1923 Skyes Report saying ‘broadcasting was of great national importance as a medium for the performance of a valuable public service'”
“No conflict has arisen between Broadcasters and the Government over the definition of public interest”
“Broadcasters are not free but ‘Brokers, Megaphones, impresarios and mediators”

James Curran and Jane Seaton (Ownership):
“Commercial Broadcasting is based not on the sale of programmes to audiences, but on the sale of audiences to advertisers”
“twin forces of creativity and business”

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