Press Quality television?
– Well acted.
– Well written.
– Professional editing that fits the genre.
– Good Cinematography
– Good Storyline
– Good lighting

Broadcasting:
Communicating with lots of people.

Narrowcasting:
Communicating with niche audiences.

Populism is creating something from what people want, whereas paternalism is creating something from what people should have.

BBC charter how they follow the ethos
BBC ethos – inform and educate
They don’t do what the people want, but inform them on what they should do with regulation, on phones there is no regulation.

The people were concerned with new technologies.
lord Reith didn’t even know what a broadcast was.
Radio and television would be the most influential tool ever used.
its the transformation of the public sphere>

Reith had a fear of the new technology television.