Radical representation of women in the media as on the front cover she is not over-sexualised. She is not wearing revealing/tight fitted clothing. Her make-up is light and very natural looking helping to create a humanising picture of a woman. her posture is slumped back and wide as she takes up space in the environment showing her confidence. Her hair is short which is counter typical for the stereotype of femininity. Links to Butler’s theory of gender as performance. She is not the stereotypical representation of women but rather shows some masculine features.

Encountering more diversity. Inclusion of women from different cultures and not shown in the stereotypical way. (poverty/terrorism) She is a campaigner fighting against FGM showing her as a strong independent woman. Capitalisation of the word “Sister” showing emphasis of how she wishes to unite women. Focusing on real world problems instead of common conversational topics such as fashion, cooking, cleaning, and weight gain/loss. Focusing of empowering women rather than gossiping.

Promoting body positivity and acceptance of all bodies. Counter typical to the common passive aggressive remarks which are often made towards women and their body changes. Creating emphasis around this as an inclusive magazine.

Industries:

• Owned by Iceberg Press- Iceberg press set up Oh Comely in order to bridge the gap between the more mainstream magazines and the vibrant and innovative content of independent magazines. They are strictly print.
  • Independent media organisation
  • Only a few members of staff
• The EDITOR, Lisa Skyes, spent further stints at Hearst Magazines UK, working as a deputy editor of coast magazine

Print Language: Her eyeline is directly at the audience, the picture is poised however it still has the quality of being candid. close up shot to draw audience to look at her face. Language used is unconventional for women and words normally associated with masculinity, e.g strong, mischief, revolution. Creating a sense of empowerment – linking with feminism. The Headline is “Oh comely” which is an old fashioned word meaning “attractive” this links into the classiness/elegance of women without sexualising them.

Representation:

Audience:

• Social Media Reach: 100,000 
• Readers Per Issue: 25,000 
• Average Age of reader: 27 
• Sold through independents, WHSmith and international outlets
• Target Market is young women
• Aimed at a niche audience