facts:

• left-wing ideology
• emphasis on inclusivity – representing femininity, multiple cultures
• owned by Iceberg press – small company
• focus on creativity and quirkiness
• about accepting and celebrating your differences to others – rather than attempting to change them
• minimalist style
• launched in 2010
• last issue – September 2021
• bi-monthly British magazine
• editor – Lisa Sykes
• average age of readers – 27 years old
• selling to higher social class – magazine costs £5

WHO

Iceberg press

SAYS WHAT

Oh Comely constructs a representation of femininity with its focus on creativity and quirkiness. The focus is on women as artists, entrepreneurs, athletes and musicians and female empowerment is a major theme. The absence of men as part of the representation of masculinity in Oh Comely magazine.

CHANNEL

print through lifestyle magazine

TO WHOM

affluent young women

WITH WHAT EFFECT

10,000 average buys per issue

(3,000 paid subscriptions)

Two step flow of communication

Oh Comely’s decision to represent lesser-known individuals means that the two step flow of communication is not as evident. With fans of Oh Comely having to actively seek the magazine out rather than buying because their favourite actor is featured.

Semiotics

Representation – diverse. Features various genders, races, sexualities, and skills.

front cover

Icon –

Indexical link –

Narrative –

Print Language –

Stuart Hall –