• Oh Comely is peaceful and disarming, a magazine that wants you to take your time with it.
• Sadly, the magazine was impacted by the pandemic and the final issue was published in September 2021.
• Oh comely magazine is a niche women’s lifestyle publication with a strong feminist perspective.
•  It launched in 2010 and publishes six issues a year.
•  It describes itself as a curious, honest and playful independent magazine.
• Each issue was available to purchase for £5 in a few newsagents, independent retailers, cafes and museums.
• Iceberg Press owns the oh comely magazine.
• Oh Comely is the work of Liz, Dani, Rosanna, Gemma and Beth.

It doesn’t use the male gaze and showcase the female body. Instead they use a direct gaze to feature women in a different model other than the sexualised images other companies use with the male gaze.

The focus is on women as artists, entrepreneurs, athletes and musicians and female empowerment is a major theme.

Theory’s and theorists:

Laura Mulvey – Male Gaze:


Stuart hall – Reception theory (Dominant, negotiated, opposition )
Bell hooks – Feminist theory
Van Zoonen – Feminism and patriarchal theory
Judith Butler – Gender Performativity