Iceberg Press: an independent publisher
Iceberg Press is completely different to Hearst UK – the publisher of Men’s Health and subsidiary of global conglomerate Hearst. It publishes just two magazines: Oh Comely and The Simple Things
patrick tembo – C.E.O. – Iceberg Media
Read it with a cup of tea or a toddy. It inspires people to be creative, talk to their neighbours and explore new things
1 Oh Comely is a magazine that makes people smile, full of quiet moments and stories
2 it makes people feel better about themselves the way they are
3 launched in 2010
4 publishes 6 issues a year
5 laust issue was September 2021 due to the pandemic
6 owned by ice berg press
7 CEO if iceberg press is Patrick Tembo
Representation of women
Judith Butlers idea of the male gaze isn’t shown in oh comely due to women being fully clothed and photography shots being medium close up therefore you cannot see their figure.
The women wear barely any make up to show and suggest natural beauty.
Social Media Reach: 100,000
Readers Per Issue: 25,000
Average Age of reader: 27
Sold through independents, WHSmith and international outlets
More people see oh comely digitally
What audience pleasures are offered by Oh Comely?
- Surveillance- Knowledge of many new topics and awareness of amazing people who have accomplished great things.
- Diversion- The style of the magazine and the thought gone into the photography and presentation of the magazine makes it one that can be enjoyable just by looking at it.
pages 14-15
Fahma mohammed at age 14 figured out she had the female genital malutation. she commited to ending FGM and has now got a campaign todo so.
the partial or total removal of external female genitalia or other injury to the female genital organs for non-medical reasons
Megan Jayne Crabbe promoted self love and body positivity.
Plus sized model
Stuart hall applied
dominant – agree with what she says and does
negotiated – may understand her point of view but not agree
oppositional- don’t like or agree with her actions or point of view