Statement of intent – I am going to create a video games cover which is related to the game FIFA, I am going to create two versions which have not been released yet, one of them being a newer version and the other being a much older version.

Media language – I am going to have the Dominant Signifier as the largest object on the front of my DVD cover and I am going to have a Anchorage which would be the next largest object. One version will be reactionary (newer version) and the other will be radical (older version).

Representation – I am going to represent the back not a lot of colour and mostly text as that is where most people don’t look and where all the fine details are.

What kind of company would make your product? What audience would consume it – The company that would make my product would be EA as they own FIFA. The audience to consume it would be people who enjoy playing, watching football or people who just like video games in general.