narrative – levi strauss said in every narritive in media like books or fuilms there are two opposing characters like hero and villain etc.

genre- steve neale said genres must all bhe similar in any way

Semiotics- interpretations of underlying meanings such as emojis. things like signs meanings and codes.

The school of life video “how to be a man” presents the cool man and the warm man this links to Gauntlets motion that identity is fluid and negotiated. Although this is not a theory we can see examples of the cool man and the warm man in men’s health.

For instance on page 50-51 you can see images of Vin Diesel being big and muscular which was coincided with Quotes of vin Diesel being soft and sensitive showing a negotiated identity as he is a sensitive person but looks as though he doesn’t care and is strong with little care.