PRINT MAGAZINE
- Big clear graphological features
- Society’s stereotypical, ideology of a man ‘Alpha male’
- The dominant signifier is the man standing in the middle looking ‘strong’
- Reactionary representations of masculinity and physical health
- Target audience/Ideal audience are men
- Alliteration and Onomatopoeia ‘Blast Body Fat’
- Lexical pattern
- Judith butler- gender is a performance
- Semantic pattern of physical power and strength
- Symbolism of physical health (Weights) throughout 3 pages
- The main icon is a picture of the interviewee runny- making links to the article: him being a marathon runner
Representation-
The school of Life:
Produced a video called ‘How to be a man’, while this isn’t an academic theory, it nevertheless it presents 2 versions of masculinity: the warm man, and the cool man. It is possible to identify these 2 versions in men’s health , thus supporting Gauntlett’s notion of Fluid, Negotiated, Constructed identity.
For example, on page 167,
On page 44, they are warm men
Page 6, cool men