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Front Cover:

PG 10-11

• I feel that the messages on the side promote positivity and motivation as well as the celebrity Vin Diesel positioned in the centre of the magazine to 1) attract audience 2) Promote motivation for men.
• The choice of colours are seen as a stereotypical masculine colour.
• Vine Diesel is the dominant signifier.
• I feel the magazine is reactionary because typically when we refer to health / fitness, we think of slim and muscular bodies.
• The stance that the model is standing is a way to ‘flex’ / show off his biceps and triceps.

• The school of life produced a video called ‘How to be a man’, while this is not an academic theory it nether less presents two versions of musicality, ‘the warm man’ and the ‘cool man’, it is possible to identify these two versions in men’s health, thus supporting Gauntlets notions of fluid, negotiated, constructed identity. For example, on page 2, he is represented as a ‘Cool Man’ as he has his arms around a women’s naked stomach and page 60 he is a ‘warm man’

Stats of Men’s Health

• In February 2022 Men’s health magazine issued 23,077 digital copies and 66,734 print copies. (26% of the total amount of copies made were digital and 74% were print)
• Largest audience of the Men’s Health magazine from April 2019 to March 2020 are adults over the age of 15 with a total of 1,816 and the second largest audience were men with 708 results. The least amount of audience was within women although 365 women bought the product. The reach was lower among households with children, with 391 thousand readers from this demographic reached by the print title or its website during this period.
• Men’s Health magazine had an average monthly reach of around 1.8 million individuals in the United Kingdom from April 2019 to March 2020.
• Men’s Health is the largest men’s magazine brand and the number one source of information for and about men.
• Has 25 print editions in 35 countries around the world.
• 21 million readers across its social and digital platforms.
• Women’s Health gained 7,239 more copies sold than Men’s Health which was 89,111 and Women’s Health which was 96,350.

Facts of Men’s Health Magazine

• Men’s Health was launched in Australia in 1997.
• The categories of Men’s Health is fitness, nutrition, sexuality and fashion.
• The magazine is based in New York City
• Men’s health joined ABC on the 12th April 1995
• Men’s health is owned by the media company Hearst UK
• Hearst Magazines Digital Media is home to magazines from industries in fashion and lifestyle properties.
• Heart owns other global leaders in health and wellness which include Men’s Health, Women’s Health, Runner’s World, Bicycling and Netdoctor.