| What do you know about? | What meaning or understanding do you have to their ideas, how can you apply to CSP? | |
| Noam Chomsky | -Five filters of the mass media machine -Structure of ownership, the role of advertising, links with the establishment, divisionary tactics, uniting against a comment enemy. | -Chomsky explains how propaganda and systemic biases function in corporate mass media. The model seeks to explain how populations are manipulated and how consent for economic, social, and political policies, both foreign and domestic, is “manufactured” in the public mind due to this propaganda. -Using the 5 filters; >1: Mass media conglomerates owning multiple newspaper brands via vertical or horizontal integration >2: Advertisement supposedly selling us a product in reality we are the product, adverts buy our attention. 3>: Media distributors are in debt with those in power so majority write for them. >4: Those that go against will be discredited or pushed to the margins. >5: |
| James Curren | Distribution and media regulation. | |
| Habermas | Created the theory of the public sphere. | -The theory that the public sphere which was public debates and discussions about many diversing ideaologies turned into a priavte sphere where people believe false news or everything tyhey read failing to understand |
| David Gauntlet | fluidity of identity: constructed identity- changed and altered throughout experienced collective- specific groups such as ethnicity. negotiated identity- fluidity- an identity that has the potential to be changed and shaped frequently in many directions. | |
| Lasswell | Passive consumption model, (who, says what, through what channel, to whom, with what effect) Adapted by Shannon and Weaver adapted adding, noise, feedback, communication. | To apply it to the passive people to get more attention from viewers who won’t think about what they’re buying. Who: Hearth CFO Men’s health. Says what: see media pack Channel: online, print, socials. To whom: active men who persue a healthy lifestyle. Why: To sell magazines |
| Lazarfield | filtered through influential opinion leaders who interpret a message and first and then relay them back to the mass audiences. Step Flow Model. | |
| Uses and Gratification | -information / education -empathy and identity -social interaction -entertainment -escapism | |
| Staurt hall | -active consumption -“Reconstruction Work: Images of Postwar Black Settlement”, – | For Hall, culture was not something to simply appreciate or study, but a “critical site of social action and intervention, where power relations are both established and potentially unsettled” Page 94 95, dominant: the men want to be fit and active and to gain muscle and agree these foods are the best to bulk — nothing has a representation until the media represents it to try and create a fixed meaning to which the audience can argue against; for example people being perceived as trouble makers from repeated stereotypes of them represented in the media to which using Hall’s receptive theory we can go the three ways, eg.. negotiated |
| George Gerbner | television programming and how these changes affect viewers’ perceptions of society. mean world syndrome to describe the fact that people who watch large amounts of television are more likely to perceive the world as a dangerous and frightening place.[8] | Mainstreaming: the excessive consumption of media products the more you will conform to the medias ideologies,,, eg. mens health- no other than Christianism presented, mostly men, mostly white, mostly middle aged, abled body people. Shirkley: disagrees by saying modern day has the end of the audience theory- society have become more active and fragmented as apposed to passive consumption of what the media puts out. |
