For my video games box inlay products, I intend to make two that represent the significance of the male gaze. This means that I am going to make one cover that could be suggested to be objectifying women and another that isn’t suggested to be objectifying women. This is because I would like to support the stereotype of the idea that the female body is constantly sexualised throughout the male gender.
I will do this by producing my first cover with the main character as a woman named Carrie Alpin, this woman will have an over exaggerated definition within her bum and tight clothes, this is because these features can over sexualise a woman’s body. She is going to be wearing a tight grey tank top, which will define her breasts, weight and hips. For her bottom half she will be seen wearing what looks like grey leggings, these also define her hips but help to define her bum. I am going to show two images of her from both a front and back view in order to see how the clothes fit her and to see her whole body. For both of my covers I am going to use a space/galaxy like theme.
For my second cover which will oppose the stereotype of the male gaze, I will produce the main character, who is also a woman named Jennifer Rigley, with baggy clothes on which will be an oversized yellow firefighter jacket which goes long enough to cover her bum and baggy yellow firefighter trousers which will not give any definition to the woman’s figure. The placement in which the woman will be is the exact same as as my other cover, this is so that the audience can focus solely on the difference in how her body and figure is presented.
The type of media language I am aiming to use within my covers are graphical features such as a dropcap. I also am going to use elements of real print product such as an age limit, an age limit is important to use as most video games are mixed with violence so could be offensive to someone of a younger age considering that the target market for video games are also more often for boys of a younger age.
I would like to represent these video games box inlay products as something to suggest the importance of sexualising the female body as I feel that it is wrong and unethical. The context that I am going to include into my covers is the impression of the male gaze.
The kind of company that would make my product would be xbox or ps4 as they are the most well-known video games companies.