The male gaze: The term came about in 1975 by Laura Mulvey and how the media represents women in magazines , films and video games to make it more appealing to heterosexual males.

From wearing revealing clothes showing much skin as possible , camera angles and the way females move. The male gaze sexualises and objectifies the women’s body whilst when males are represented in media they are mainly covered for example video games will do their best to cover the males body and present him as a fearless warrior. Or at other times when they are shirtless it is representing them as strong and fearless.

Laura Mulvey: Laura Mulvey is a feminist best known for her media theory ‘The male gaze’ in one of her quotes “the gender power asymmetry is a controlling force in cinema and constructed for the pleasure of the male viewer, which is deeply rooted in patriarchal ideologies and discourses.”