For the first brief I am going to create 3 campaign posters for my film called Hunted. This will be a short film about someone being hunted by an unknown thing and their escape. This will have a target audience of teenagers and adults due to the concept of fear being used as a main part within this short.

I will use Neale’s theory on Genre to guide me and grasp the concept of what genre means to an audience. I already know that Neale suggested each film had a genre such as horror or sci-fi and within those genres were similarities so the audience would know its a horror film or sci-fi film. His theory was based around repetition and differences in films. For example, horror films would be scary (repetition) but there would be different approaches to how the fear would be shared in films (differences). The genre theory is based around the audiences’ views and interests.

As one of the advertisement campaigns needs to be able to be on a bill board, I’m going to create a missing poster so the audience grasp the idea that people are vanishing due to this thing coincided with text over it that would write “Have you seen these boys?” . This will give off an eerie affect to the audience and entice them to watch the program due to the minimal knowledge but the scratches ill put across the missing poster. In the corner it’ll have the Netflix logo to allow audiences to see whereabouts they can view this program.

The final 2 campaigns will be photos of characters with no context but the expression of the film being suggested through shadows and unable to see faces. It’ll have the name of the program and where to watch it. The mystery of it will entice the audience to watch it, especially those who like the concept of mystery.

Overall, the campaigns will be experimental of Neale’s genre theory to see if the mystery of the program will attract an audience.

I will use photoshop to help piece together my campaign.

For the film advertisement aspect of this brief i will interview a cast member about their journey within the film. This will be in the style of James Cordons Carpool Karaoke but instead of it being Karaoke it’ll be vising scenes used in the film and what that felt like for the actor themselves to be there filming. Questions like what the film is about will be asked to give the audience more of an understanding to this film and also behind the scenes for the actors perspective for film fanatics who want to gain a deeper understanding of what its like to be on set and working with directors. This will be edited using Adobe Premier Pro.