For my Moving Image NEA (brief 1) I’m going to produce a three minute promotional video and three print products for a a new channel 4 series called ‘Culmination’. This will be aimed at an audience of young adults based in the UK who may relate to the contemporary issues which are depicted in the series.

I know that only 9.8% of young adults are unemployed and 148,000 young adults are homeless. As these number aren’t as significant as they have been in the past, a lack of representation in the contemporary media landscape doesn’t help spread awareness of the matter. Gerbeners Cultivation theory can be seen to further develop this idea as the theory suggests that the more time spent consuming media, specifically television, the more influence it will have.

Culmination depicts a young man who has recently been fired and evicted, with no where left to go he turns to a life of crime. Culmination would fit in to other channel 4 and All 4 series such as ‘The Inbetweeners’ as it would have a similar comedic sense, this would further target the demographic the series attempts to appeal to.

Young adults, especially those who have just finished university, find themselves fairly financially unstable, because of this they may find it easy to relate to the protagonist. If this furthers interest social media sites would likely be the main source of this as the target audience(of young adults 18-30) is seen to be heavy users of social media.

The three minute promotional video will feature a solo interview with the director of the series, during the interview clips will be shown on screen from the series in order to show the viewer more of what the show is about. Then a short scene from the series will be played, the short will act as a sneak peak in order to spark more attention/interest. My three print products will include two posters and a billboard, these products will follow the style model of the print products released for the Channel 4 movie ‘Trainspotting’. I chose Trainspotting as its print products have a very unique and recognisable style which is consistent across the three products and I aim to create something similar.

By following Stuart Hall’s Encoding/Decoding model my aim is to encode the short with messages which viewers may decode which will in turn uncover more about the series. I made the choice to use black and white to imply the message that the scene is from the past and the viewer is seeing the protagonists memories, this is made clearer in the series but the aim of this short is to not uncover too much before the release. Another message encoded in the short would be the difference in clothing between the boss and the protagonist, this implies to the viewer that the protagonist possibly doesn’t take his job seriously. The protagonists clothing is also seen to be similar to clothing deemed as fashionable within the target audience