The five filters:
1. Ownership – how the media is owned and how ownership is structured.
2. Advertising – how advertising affects the media.
3.Official sources – links with the establishment
4. Diversionary tactics – ‘flack’
5. Marginalising dissent – uniting against something we don’t like e.g. stereotyping

– we believe generally that libertarianism is free but with the mass media, it manipulates us in a way that we think we are free, but were not.
– The people at the top, have a end goal which is profit.
– You will need advertisers to fill the cash gap and advertiser’s pay for the audience and for you to see it free.
– AGENDA SETTING
– FRAMING
– MYTH MAKING
– CONDITIONS OF CONSUMPTION