A propaganda model focuses on this inequality of wealth and power and its multilevel effects on mass-media interests and choices. Chomsky’s theory posits that language consists of both deep structures and surface structures: Outward-facing surface structures relate phonetic rules into sound, while inward-facing deep structures relate words and conceptual meaning.

For example, every language has a way to ask a question or make something negative.

Five Filters

(1) ownership – Concertation of vertical and horizontal lines and conglomerates, in game profit.

(2) advertising – They pay for audiences, the are selling products but are also selling the audiences.

(3) The establishment –

(4) flak – To manufacture consent

(5) Uniting against a ‘common enemy’ – Communisms, terrorists, public opinion

Some such as theorist, academic and intellectual Noam Chomsky, that the media is a mechanism that is deliberately used by the rich and the powerful (the elite) as a way of manufacturing consent.

AGENDA SETTING

FRAMING

MYTH MAKING

CONDITIONS OF CONSUMPTION