1.Structures of ownership – end goal is profit critical journalism takes 2nd place to the needs and interests of the corporation

2.The role of advertising

3.Links with ‘The Establishment’ – the owners of the news will talk positively about there friends and things that better them

4.Diversionary tactics – ‘flack’

5.Uniting against a ‘common enemy’+

AGENDA SETTING

FRAMING

MYTH MAKING

CONDITIONS OF CONSUMPTION