chompsky and his theory of The five filters –

(1) ownership; – large big companies who are conglomerates which their aim is to make profit as hesmond haughl say and describes the situation as a (risky Business) – the critical media is second to the larger companies who aims for profit where as the critical medias interests and needs are second place – the mass media machine by Al Jazeera

(2) advertising; – the financial role of the media is the main cause of the down fall for newspapers as the advertisements give the companies money the companies are selling us as the consumer to those companies

(3) official sources; – the media of critical thinking is the main things that will kill you or put a target on your back if your not good enough you wont be getting in

(4) flak; – the discredit of information and shifting of agenda and the diverting information

(5) marginalizing dissent – the common enemy sharing a common enemy to increase your standing with companies in order to become larger and stronger and financially better off

The author discusses the applicability of Herman’s and Chomsky’s propaganda model today. He demonstrates the validity of the propaganda model by concentrating on the bombing of Serbia in 1999.

AGENDA SETTING – when the media determines the agenda for which stories are considered important. Policy agenda setting: when both the public and media agendas influence the decisions of public policy makers

FRAMING – The process by which the media places the events and topics they report in a certain perspective or in certain ‘frames’. Through this process events are given a field of meaning within which they can be better understood

MYTH MAKING – How words and images are systematically used to communicate cultural and political meanings, in texts such as advertisements, magazines, films, or TV programs.

CONDITIONS OF CONSUMPTION – activities such as interacting with new media, reading books and magazines, watching television and film, and listening to radio. An active media consumer must have the capacity for skepticism, judgement, free thinking, questioning, and understanding.