Avram Noam Chomsky is an American linguist, philosopher, cognitive scientist, historical essayist, social critic, and political activist.
Noam Chomsky’s theory of universal grammar says that we’re all born with an innate understanding of the way language works.
Noam Chomsky describes himself as an anarcho-syndicalist and libertarian socialist, and is considered to be a key intellectual figure within the left wing of politics of the United States.
Five filters of mass media:
1.Structures of ownership – overall aim is profit
2.The role of advertising – about consumer getting persuaded and consumed into the advert
3.Links with ‘The Establishment’
4.Diversionary tactics – ‘flak’ – distorting and manipulating media
5.Uniting against a ‘common enemy’
AGENDA SETTING
FRAMING
MYTH MAKING
CONDITIONS OF CONSUMPTION