Structures of ownership

Maybe there’s is only a certain amount of companies.  Mass media firms are big corporations. Often, they are part of even bigger conglomerates. 

The role of advertising

 Media costs a lot more than consumers will ever pay. So who fills the gap? They are also selling advertisers a product 

Links with establishment

The establishment manages the media through the third filter, Governments, corporations, big institutions know how to play the media game, they know how to influence the news narrative.

Diversionary tactics- flak

Diversing someone’s attention, stray away from the consensus, they get ‘flak’. If you are challenging power you will be pushed.

Uniting against a ‘common enemy’

Manufacturing consent you need an enemy – Communism. Terrorists. Immigrants. A common enemy, a bogeyman to fear, helps corral public opinion.

Media setting an agenda

AGENDA SETTING

FRAMING

MYTH MAKING

CONDITIONS OF CONSUMPTION