5 filters of mass media

1.Structures of ownership

2.The role of advertising

3.Links with ‘The Establishment’

4.Diversionary tactics – ‘flack’

5.Uniting against a ‘common enemy’

Noam Chomsky’s theory of universal grammar says that we’re all born with an innate understanding of the way language works.

Chomsky is best known for his influence on linguistics, specifically, the development of transformational grammar. Chomsky believed that formal grammar was directly responsible for a person’s ability to understand and interpret mere utterances.

Chomsky’s theory proposes Universal Grammar is most active during the early biological period leading to maturity, which would help to explain why young children learn languages so easily, whilst adults find the process much more difficult.

Linguistic Theory was formed by Noam Chomsky

1. maybe there’s only a few companies. Mass medias endgame is profit.
2. Curran and Seaton’s theory questions? no critic thinking. They aren’t just selling you a product they’re also selling advertisers a product.
3. friends w someone in the industry. The system encourages simplicity. Big corporations know how to feed. Those in power and those who report on them are in trading with each other
4. persuaded think about something else. Discrediting sources undermining. Change perspective. the 5th filter is the common enemy you have one enemy to fear.

mass medias endgame is profit

AGENDA SETTING

FRAMING

MYTH MAKING

CONDITIONS OF CONSUMPTION

The media is not a transparent field in the word it has values and opinions just like us.