| Key word / theme / question etc | Daily Mail (textual evidence) | Daily Mail (institutional evidence) | The i (textual evidence) | The i (institutional evidence) |
| Views on Conservative party | p18 is the ‘Comment’ ie the editorial or voice of the paper ‘Only Starmer gains from this clueless plot’ – ie Labour will gain from Conservative divisions over Boris Johnson | Lord Rothermere was a friend of Benito Mussolini and Adolf Hitler, and directed the Mail’s editorial stance towards them in the early 1930s a right-wing tabloid,[1][2][3] the Mail is traditionally a supporter of the Conservative Party. It has endorsed the party in every UK general election since 1945,Lord Rothermere was a friend of Benito Mussolini and Adolf Hitler, and directed the Mail’s editorial stance towards them in the early 1930s a right-wing tabloid,[1][2][3] the Mail is traditionally a supporter of the Conservative Party. It has endorsed the party in every UK general election since 1945, | Front cover ‘Johnson future turning toxic for Tories’ seems to be against Conservative / Boris Johnson | In the 2017 and 2019 UK general elections, the i chose not to endorse a political party The paper is classified as a ‘quality‘ in the UK market but is published in the standard compact tabloid-size format. the i has developed a strong national reputation over time. The paper is understood to be highly regarded by many journalists The i was named British National Newspaper of the Year in 2015. |
| Business over humans | Daily Mail is part of the General Trust plc (DMGT) is a British multinational media company, which owns several other titles. | |||
| concentration of ownership | Daily Mail and General Trust plc (DMGT) is a British multinational media company, the owner of the Daily Mail and several other titles. The 4th Viscount Rothermere is the chairman and controlling shareholder of the company.[1] | The paper and its website were bought by the Daily Mail and General Trust (DMGT) on 29 November 2019, for £49.6 million | ||
| globalisation | Its website has more than 218 million unique visitors per month | The i was named British National Newspaper of the Year in 2015. . | ||
| Patriotism | Front page ‘Joyous Jubilee’ – supporting Royal Family | Front page ‘The new Firm’ slightly critical of Royal Family | ||
| Racial superiority | Lord Rothermere was a friend of Benito Mussolini and Adolf Hitler, and directed the Mail’s editorial stance towards them in the early 1930s | |||
| Nationalism | page 10 ‘how the nation came together’ suggest national harmony – we are all together. | |||
| Militarism (use of military) | ||||
| Feminism / Female | women making up 52–55% of its readers The term “suffragette” was first used in 1906, as a term of derision by the journalist Charles E. Hands in the Mail to describe activists in the movement for women’s suffrage, | |||
| traditional values | Founded in 1896 | the paper and its website were bought by the Daily Mail and General Trust (DMGT) | originally launched in 2010 as a sister paper to The Independent | |
| Links to the establishment / elite | The Proprietor is the The 4th Viscount Rothermere is the chairman and controlling shareholder of the company The head office is located in Northcliffe House in Kensington, London. | |||
| Authoritarian / Libertarian | Still uses an Editorial ie the voice of one over many? | Does not have voice of editor, but an ‘Opinion Matrix’ instead ie a range of different voices and opinion – so much more freedom and plurality (=many) in voice and thought? | ||
| the fusion of entertainment and news / information | A survey in 2014 found the average age of its readers was 58, and it had the lowest demographic for 15- to 44-year-olds |
First issue date: 1896
It is the United Kingdom’s highest-circulated daily newspaper.
767,021 sold on weekdays and 1,449,049 on Saturdays
PLC
, it was one of the first British papers to popularize its coverage to appeal to a mass readership.
The Daily Mail’s main target audience is lower-middle-class British women.
how is it regulated? All our journalists are required to observe the Editors’ Code of Practice and the Mail is a member of the Independent Press Standards Organisation (IPSO), the new regulatory body for the Press set up in response to the Leveson Inquiry.
the I
- owners-Independent Digital News & Media Ltd (2010–2016) Johnston Press (2016–2018) JPIMedia (2018–2019) Daily Mail and General Trust (2019–present)
2. British national morning paper published in London by Daily Mail and General Trust
3. The i was named British National Newspaper of the Year in 2015.