Libertarian – an advocate or supporter of a political philosophy that advocates only minimal state intervention in the free market and the private lives of citizens.
Authoratian –
Authoratian –
Authoratian – favouring or enforcing strict obedience to authority at the expense of personal freedom.
Left wing – Concerned with society more, humanity.
Right wing – More to do with the individual. Wants control and power.
Economic globalisation
Superiority (racial)
Nationality/patriotic
Finance, capitalism, communism, consumerism, taxes
Monopolies, multinational, companies, businesses. Transnational corporations
Fusion of entertainment and information –
Protectionism –
Civil liberties –
One party state –
Democracy –
Commodification –
| Keyword/theme/question | Daily Mail (textual evidence) | Daily Mail (institutional evidence) | The i (textual evidence) | |||||
| Economic globalisation | | One of the first British newspapers | | |||||
| Business over humans | Page 20. ‘Trade is not at heart of the EU’. | |||||||
| Global issues | Page 16. ‘ | |||||||
| Racial superiority | Page 1-14. Lack of racial diversity, features mainly white people when the theme was about togetherness and the support of one another. | | ||||||
| Nationalism/patriotism | Page 6 ‘…Final parade was so British’. Page 10 ‘How the nation came together to put on a right royal spread’, exclusive as the whole nation would not be participating to help with the Jubilee. | The paper achieved huge success early on especially as it embraced Britain’s entry into a new technological era. | | |||||
| Regulation | | | ||||||
| One-party state | Page 2 suggests the UK is a one party state ‘no alternative’, ‘we are strongest when united’ this shows a very authoritarian perspective. | | ||||||
| Commodification | | | ||||||
| Democracy | | | ||||||
| Right wing/left wing | Page 2 ‘Tory MPs last night were plotting a course for disaster by seeking to remove Boris Johnson as prime minister’, implying Boris is the best and superior to other PM candidates, as part of the right-wing, Tory party. | Page 18. ‘Boos for the PM’. Left wing as they are saying it is Boris’s fault as he broke strict lockdown rules. | ||||||
| Authortarism/libertarianism | Page 18. ‘Boris Johnson by a country mile is the best Prime Minister to lead the Tory government’. | Page 20. ‘Speaking truth to power. Thank you Michael for saying what needed to be said about the oppressive state of Israel’. Allows for other opinions to be heard, to speak about important issues. | ||||||
| Traditional values | Daily Mail was one of the first British newspapers to popularise its coverage so it could appeal to a mass readership. The original edition of the newspaper was printed in broadsheet format on the 4th of May 1986. | Launched in 2010 as a sister paper to The Independent. | ||||||
| Pro-tory | Page 18. ‘Boris Johnson by a country mile is the best Prime Minister to lead the Tory government’ represents an attitude that the only way is for the Tories to win for the country to be run well. Patriotic too with the use of the metaphor – ‘by a country mile’, meaning England. | | The newspaper has no supplements, which the newspaper prides itself on as it does not want to clog up recycling bins compared to other good British newspapers that do, as it wants to give readers the best reading experience. | |||||
| Class | Page 14 Prince Charles united the UK. Represents the Royals as superior to others in society. | | ||||||
| Fusion between entertainment/news | Page 9. Prince Louis sticks his tongue out at his mum. Patriotic. Right wing. Authoritarian. | | ||||||
| Women’s issues | Page 34. Surrogacy. ‘What takes you to surrogacy is ‘years of loss and heartache’. Frowning upon other ways of pregnancy, more conservative. Ukrainian woman was the surrogate, paper’s political compass is not supportive and treating them more like things instead of people. | |||||||
| Education | ‘My lifelong shame over failing to go to university’. Page 32. Suggesting that university is the only way to get a good job, to earn lots of money. | |||||||
| War | Page 19. ‘Putin the Great? Hardly’. Suggests they are not Pro-Putin and are not supporting the Russian invasion. |
Daily Mail was one of the first British newspapers to popularise its coverage so it could appeal to a mass readership.
Has a mainly female audience/readers; women are 52-55% of the Daily Mail’s readers.
An older audience; the average age is 58.
A quality, popular newspaper. In February 2020, the gross daily sales of 1, 134, 184. However, sales have fallen below of 900,000 for the first time in over a century.
Middle class text producers: ‘the voice of Middle-England’.
A right-wing newspaper.
Yellow journalism – Sensationalistic/biased stories represented as factual.
It was founded by brothers Alfred Harmsworth and Harold Harmsworth. Who would later get the titles Lord Northcliffe and Lord Rothmere.
The original edition of the newspaper was printed in broadsheet format on the 4th of May 1896.
The paper achieved huge success early on especially as it embraced Britain’s entry into a new technological era.
As well as this, it also focused on fast delivery of the news, using new technology for example mechanical typesetting on a linotype machine and rotary printing machines for faster delivery of the newspaper compared to others at the time.
In the 1930s, Lord Rothmere’s son R
The i
Newspaper bought by the Daily Mail and General Trust (DMGT) on the 29th of November 2019, for £49.6 million. So it is not entirely left-wing.
More inclusive and potentially more progressive compared to the older, more right-wing newspaper The i as it has a ‘Your View’ page where it shares opinions from the audience (readers letters) on Page 20. There are also social media handles on the top of the select pages, which represents it as a more modern newspaper, and furthermore more progressive, it could also mean it wants to connect to a younger audience.
Aimed at ‘readers and lasped readers’ for all ages and commuters, shows it is inclusive for everyone.
Launched in 2010 as a sister paper to The Independent.
In the 2017 and 2019 UK general elections, the i decided not to endorse a political party
Classified as ‘quality’ in the UK market although it is published in the standard compact tabloid-size format.
A well regarded newspaper by numerous journalists, it has gained a good reputation over time
The newspaper has no supplements, which the newspaper prides itself on as it does not want to clog up recycling bins compared to other good British newspapers that do, as it wants to give readers the best reading experience.