- Left Wing: Support of social equality and egalitarianism, often in opposition to social hierarchy. (Libertarian)
- Right Wing: Support of the view that certain social orders and hierarchies are inevitable, natural, normal, or desirable, typically supporting this position on the basis of natural law, economics, authority or tradition. (Authoritarian)
| Key Terms | The Daily Mail (textual Evidence) | The Daily Mail (Institutional Evidence) | The i (Textual Evidence) | The i (Institutional Evidence) |
| Humanity | ||||
| Race / Racial Superiority | ||||
| Superiority | ||||
| Militarism | – Page 25 – ‘British-Ukrainian fighter faces death penalty in Donetsk’ | |||
| Economic Globalisation | ||||
| Nationalism | – Page 6 – ‘Hilarious and barmy…final parade was so very British’ – Page 3 – ‘Our platinum Queen’ – Page 10 – Not many different races in the photos, shows what Britain’s population is mostly made up off (Race) Page 25 – ‘British-Ukrainian fighter faces death penalty in Donetsk’ – UK ‘owns’ the soldiers. Causes an up roar as death penalty goes against human right laws in the UK. | |||
| Rights | – Page 2 – ‘Tory rebels ‘are plotting course to catastrophe’. | |||
| Patriotism | – Page 4 – ‘Queen wants ‘renewed sense of togetherness’ Page 25 – ‘British-Ukrainian fighter faces death penalty in Donetsk’ – Goes against human right laws in the UK. | |||
| Political Party | – Page 18 – ‘The truth is that Boris Johnson is by a country mile the best person to lead the Tory government’ – Page 22 – ‘File saying Boris is ‘no longer an electoral asset”. | – Lord Rothermere was a friend of Benito Mussolini and Adolf Hitler, and directed the Mail’s editorial stance and took an extreme anti-Communist line. (Support of Fascism). – Political Alignment is right wing. | – Page 20 – ‘The thought of Boris Johnson or someone equally embarrassing representing us as head of state.’ | – In the 2017 and 2019 UK general elections, the i chose not to endorse a political party. |
| Fusion of Entertainment and News | – Page 9 – ‘Louis, court jester of the Royal Box’ | |||
| Libertarian | – Page 20 – ‘Thank you to Michael Day for saying what needed to be said about the oppressive Israeli state’ – The eye is agreeing and have been ‘wanting’ to say that with the help of a public perspective. | |||
| Authoritarian | – Jonathan Harmsworth, 4th Viscount Harmsworth is the current chairman and controlling shareholder of the Daily Mail and General Trust. | – Page 25 – ‘Musk told staff to return to the office for a minimum of 40 hours or be fire.’ | – The i is a British national morning paper published in London by Daily Mail and General Trust and distributed across the United Kingdom. | |
| Community Rights | – Page 21 – ‘Transgender paedophile is spared jail’. Transgender 125,00 child abuse images and was spared prison from emotional scare. Questioning what authority this is? | |||
| War | – Page 19 – ‘Putin deserves to be crushed for the sake of his country – and Europe’ | |||
| Tax | – Page 23 – ‘Proof that the poorest people get hit worse by soaring inflation’ | |||
| Feminism | – The term “suffragette” was first used in 1906, as a term of derision by the journalist Charles E. Hands in the Mail to describe activists in the movement for women’s suffrage, in particular members of the WSPU. | |||
| Ownership within | – The Founders of The Daily Mail are Alfred Harmsworth and Harold Harmsworth and was founded in 4 May 1896; 126 years ago and it is the United Kingdom’s highest-circulated daily newspaper – The publisher of the daily mail is DMG Media. – The editor of the daily mail is Ted Verity. | – 29th November 2019it was announced that JPIMedia had sold the i newspaper and website to the Daily Mail and General Trust, which owns the Mail on Sunday and MailOnline. Lord Rothermere, the chair of DMGT, said that the paper would maintain its politically independent editorial style. | ||
| Audience | – British daily middle-market newspaper and news website published in London in a tabloid format. | – It is aimed at “readers and lapsed readers” of all ages and commuters with limited time, and was originally launched in 2010 |
- Its sister paper The Mail on Sunday was launched in 1982.
- sister paper to The Independent.
- Independent Digital News & Media Ltd (2010–2016) / Johnston Press (2016–2018) / JPIMedia (2018–2019) / Daily Mail and General Trust (2019–present)