Racism – Pushing or creating the ideology that one race is more superior or better than another in one or more ways.

Patriotism – Being proud and doing anything in the name of or for your country.

Militarism – Using the military or any section of the army to publicise or push an idea to the public.

Combination of media and information – When entertainment becomes mixed with education or information, resulting in both in one program or film.

Issue	The Daily Mail(Textual evidence)	The Daily Mail (institutional evidence)	The I (Textual evidence)	The I (institutional evidence)
Sexuality/gender		The Daily Mail’s main target audience is lower-middle-class British women. It was the first newspaper in the UK to write articles targeted at women. In 2014, after Emma Watson spoke at the launch of the United Nations HeForShe campaign, the Mail was criticised for focusing its coverage on Watson’s dress and appearance, rather than the content of her speech, in which Watson complained how media had sexualised her in their coverage from when she was 14.	
Views on conservative/ labour party	Page 18: Boris Johnson is by a country mile the best person to lead the Tory Government.	Right wing.	Page 20: “	Didn’t side with a political party in the 2017 and 2019 election Lord Rothermere, the chair of DMGT, said that the paper would maintain its politically independent editorial style.
Business over humanity	Page 14: “Charles’ plea… ‘lets not go back to bickering after the weekend, Britain’ “	Daily Mail and General Trust plc (DMGT) is a British multinational media company, the owner of the Daily Mail and several other titles. The 4th Viscount Rothermere is the chairman and controlling shareholder of the company.[1] The head office is located in Northcliffe House in Kensington, London. DMGT’s annual revenue is around £1bn.		The i is a British national morning paper published in London by Daily Mail and General Trust and distributed across the United Kingdom
Patriotism	Page 4/5 “Queen wants ‘renewed sense of togetherness’ Page 18: ” ‘The British really are the masters of Ukraine. They have [President] Zelensky in their pocket. Its bitter for me not to recognise it’ We are not of course” (this shows how daily mail immediately defends its country)	First published in 1896 by Lord Northcliffe, it is the United Kingdom’s second biggest-selling daily newspaper after The Sun.	
Racism / racial superiority	1-14: All about the country being together and supporting each other, yet only 1 person of colour appears in the paper.		
Immigration		Lord Rothermere was a friend of Benito Mussolini and Adolf Hitler, and directed the Mail’s editorial stance towards them in the early 1930s	
Terrorism			
LGBTQ+ Rights	Page 21: “Backlash as transgender paedophile is spared jail”		
Religion			
Education		Daily Mail long noted for its foreign reporting, it was one of the first British papers to popularize its coverage to appeal to a mass readership.	
Tax			Page 23: “Proof that the poorest people get his worse by rising inflation”
Questioning of authority	Page 21: “Backlash as transgender paedophile is spared jail”		
Monopolies/ companies	Page 21: “Ivory trade banned in UK”		
Military/War	Page 18: “Boris is right and macron wrong. Saving Putins face is a mugs game”		Page 19: “Vladimir Putin deserved to be crushed for the sake of his country”
Information fused with entertainment	Page 9: “He’s at it again! Louis, court Jester of the Royal Box”		
Disability	
Authoritarian	Page 2: “Tory rebels ‘are plotting course to catastrophe’		Page 25: “Musk told staff to return to the office for a minimum of 40hours or to be fired”
Libertarians			Page 20: “Thank you for saying what needed to be said about the isralian state” “How long before Priti Patek makes it illegal to boo at someone we find offensive?”	Nick clegg, a deputy prime minister sided and said he is a reader of ‘The I’
Nationalism	Page 6: “Final parade was so very British”

Daily mail 10 facts:

1. Daily Mail and General Trust plc (DMGT) is a British multinational media company, the owner of the Daily Mail and several other titles. The 4th Viscount Rothermere is the chairman and controlling shareholder of the company.^[1] The head office is located in Northcliffe House in Kensington, London. DMGT’s annual revenue is around £1bn.
   2. First published in 1896 by Lord Northcliffe, it is the United Kingdom’s second biggest-selling daily newspaper after The Sun.
   3. Daily Mail long noted for its foreign reporting, it was one of the first British papers to popularize its coverage to appeal to a mass readership.
   4. The Daily Mail’s main target audience is lower-middle-class British women. It was the first newspaper in the UK to write articles targeted at women.
   5. 3.8 million readers weekly in the UK.
   6. In 2014, after Emma Watson spoke at the launch of the United Nations HeForShe campaign, the Mail was criticised for focusing its coverage on Watson’s dress and appearance, rather than the content of her speech, in which Watson complained how media had sexualised her in their coverage from when she was 14.
   7. Lord Rothermere was a friend of Benito Mussolini and Adolf Hitler, and directed the Mail’s editorial stance towards them in the early 1930s
   8. Right wing.
   9.
   10.

The I Facts:

1. It is aimed at “readers and lapsed readers” of all ages and commuters with limited time
2. The i is a British national morning paper published in London by Daily Mail and General Trust and distributed across the United Kingdom
3. Since being named National Newspaper of the Year at the 2015 News Awards,^[36] the i has also gone on to win and be shortlisted for numerous awards in the UK.
3. The newspaper contains “matrices” for news, business and sports—small paragraphs of information which are expanded upon in full articles further on in the paper.
4. Lord Rothermere, the chair of DMGT, said that the paper would maintain its politically independent editorial style.
5. 1,636,943 readers weekly across the UK.
6. Nick clegg, a deputy prime minister sided and said he is a reader of ‘The I’
7.
8.
9.
10.