| Key word / Theme / Question etc | Daily Mail (Textual evidence) | Daily Mail (Institutional evidence) | The I (Textual evidence) | The I (Institutional evidence) |
| Patriotism | The front page to show the queens resemblance and how much the audience are supporting her ‘joyous jubilee’ | The Daily Mail is a British daily middle-market newspaper and news website published in London in a tabloid format | The front page about the royal family which could suggest the critical release in the picture of the royal family. | The i is a British national morning paper published in London by Daily Mail and General Trust and distributed across the United Kingdom |
| Racial Superiority | Page 54 and 55 – It suggests on how in the main picture it is all white men portrayed in the picture playing football and there is no black male figure which could suggest the hate that many black people get, which could be spreading awareness in a more rude way and unethical. | |||
| Militarism (use of military) | Page 43 – The use of Ukraine going to war which suggests it focus more on empathetic reporting of victims. | |||
| The fusion of entertainment and news / information | Page 6 – ‘Hilarious and barmy…. final parade was so very British’ which suggests they were having fun and they were being respected | The Daily Mail has been owned by the family of Lord Rothermere since it was founded in 1896 | ||
| Nationality / class | Page 18 – talking about labour’s chances of winning is small but could be a nightmare of Tories implode. | The Mail is a member of the Independent Press Standards Organisation (IPSO) | ||
| Regulation | One of the first British papers to popularize its coverage to appeal to a mass readership. | |||
| Protectionism | Page 4 and 5 – The queen says she is remaining committed to serving us all | |||
| Tax is to high for rich | it was revealed that regional publisher Johnston Press, which owned The Yorkshire Post and The Scotsman, were in the advanced stages of talks to buy the i for around £24 million. This relaunch of the weekend paper saw circulation rise by around 30,000, to around 290,000 of the first edition of the redesigned paper being sold. | |||
| Manipulation | The Daily Mail is mentioned in The Beatles’ hit single Paperback Writer | Page 40 – glasses with a hearing aid and you when a £10 M&S voucher which explains they could just be false information which suggests that they just want manipulate people into buying stuff. | The first issue of the i went on sale for 20p on 26 October 2010, along with a new-look version of The Independent. | |
| Mislead information | Page 36 – The national Hearing Health campaign is offering everyone a free hearing test in June which suggests that not many people might know about this which could not be true which also explains how the test might be free but the consultation isn’t. | The paper is classified as a ‘quality’ in the UK market but is published in the standard compact tabloid-size format. | ||
| Government issues / conservatism | Page 2 Fury over rebels plotting a catastrophe ‘Boris is no longer an electoral assets’ | Its political opinion is right-wing, and it supports the Conservative Party in elections. | ||
| Civilised issues | Page 20 – A “Sturgeon keeps schtum over bullying inquiry” which shows how they are protecting their data protections. | |||
| Disruption / counter terrorism | Page 28 – “Airports told: It’s YOUR job to sort out queues chaos” which suggests how this delay’s flights and most likely unreliable when going on holiday | |||
| Humanity | Page 1 – The menopause revolution meaning that the world keeps moving on | |||
| Left Wing | Page 16 – You should be reading this on the first page because it is about hunger crisis |
The I 10 Facts
- Nick Clegg, former UK Deputy Prime Minister and former leader of the Liberal Democrats, a centrist party, is a fortnightly columnist for the i.
- The i was also found in a 2018 poll to be the second-most trusted news brand in the UK
- the i chose not to endorse a political party.
- was originally launched in 2010 as a sister paper to The Independent