left – labour
right – conservative
| Key word / theme / question etc | Daily mail Textual evidence | Daily mail institutional evidence | The i textual evidence | The i institutional evidence |
| class system | p5 and p2 shows a clear division of class between the royalty and the common people | |||
| race | Its website has more than 218 million unique visitors per month. | |||
| gender | -The Daily Mail’s main target audience is lower-middle-class British women. | |||
| fusion of entertainment and news | p49 has an article on cats as pets which seems a unimportant article for larger amount of people “are cats loving pets or natural killers” | |||
| conservative | page 18 boris best person to runthe country | |||
| sexulisation / male gaze | p57 woman in bath tub used as advertisement to attract men p33 love island article using a large image of one contestant in bikini | |||
| business over humans | p23 “proof that the poorest people get hit worse by soaring inflation” liberal view | |||
| globalisation Business over humans Patriotism Racial superiority Militarism (use of military) fusion of entertainment and news infaltion patriotic classism protectionism neoliberalism Abortion Protectionism Regulation Monopolies Discipline Commodities LGBTQ+ Rights Religion Charity Education Tax Disability | ||||
| militarism | p2 of supplement caption “the red arrows soar” this shows a glorification of military power this is a clear link to militarism p25 article on kyiv missile attack |
Neoliberalism is contemporarily used to refer to market-oriented reform policies such as “eliminating price controls, deregulating capital markets, lowering trade barriers” and reducing, especially through privatization and austerity, state influence in the economy.
The daily mail Facts
-First published in 1896 by Lord Northcliffe
– the United Kingdom’s second biggest-selling daily newspaper after The Sun.
– The 4th Viscount Rothermere is the chairman and controlling shareholder of the company.
-Its website has more than 218 million unique visitors per month.
-The Daily Mail has won a number of awards, including receiving the National Newspaper of the Year award from The Press Awards eight times since 1995
-The Daily Mail’s main target audience is lower-middle-class British women. It was the first newspaper in the UK to write articles targeted at women
-The Daily Mail Is Yellow Journalism. (Yellow journalism usually refers to sensationalistic or biased stories that newspapers present as objective truth.)
-The Daily Mail’s print circulation has fallen below 900,000 for the first time in more than 100 years. In February the newspaper sold an average of 896,455 copies each day
– The daily mail has a month-on-month drop of 1% and year-on-year decline of 7%
The I facts
-The i is a British national morning paper published in London by Daily Mail and General Trust and distributed across the United Kingdom.
-It is aimed at “readers and lapsed readers” of all ages and commuters with limited time
-first published in 2010 as a sister paper to The Independent.
–Circulation: 145,411
-its editor is oliver duff
–On 14 September 2019, The iweekend price rose from £1 to £1.20
–Nick Clegg, former UK Deputy Prime Minister and former leader of the Liberal Democrats, a centrist party, is a fortnightly columnist for the i.
– During an interview for the i in December 2017, then Labour leader, Jeremy Corbyn declared himself to be a dedicated reader of the i,