left- labour
right- conservative
| key word/theme/question | Daily Mail | The I |
| globalisation | ||
| business over humans | ||
| patriotism | Front page ‘joyous jubilee’ – supporting Royal Family | Front page ‘The new Firm’ slightly critical of Royal Family |
| racial superiority | ||
| use of military | pg 2 of supplement caption ‘re arrow soar over the thousands | |
| the fusion of entertainment and news/information | celebrations of the jubilee | |
| class over nationality | pg 4 subheading the queens renewed sense of togetherness is trying to persuade us that the nation is all together regardless of class divisions | |
| inflation over unemployment | ||
| regulation | ||
| lack of serious news | ||
| social responsibility | ||
| freedom of land | ||
| protectionism | ||
| tax the rich? | ||
| right of abortion | ||
| personal social values | ||
| authoritarian/libertarian | Still uses an Editorial ie the voice of one over many? | Does not have voice of editor, but an ‘Opinion Matrix’ instead ie a range of different voices and opinion – so much more freedom and plurality (=many) in voice and thought? |
| views on conservative party | p18 is the ‘Comment’ ie the editorial or voice of the paper ‘Only Starmer gains from this clueless plot’ – ie Labour will gain from Conservative divisions over Boris Johnson | Front cover ‘Johnson future turning toxic for Tories’ seems to be against Conservative / Boris Johnson |
| should different races have different rights | ||
| law? | ||
| is immigration good? | ||
| money over humanity | ||
| nationalism | page 10 ‘how the nation came together’ suggest national harmony – we are all together. |