audience and institution

  1. Production- the major conlongermates that create the media text
  2. Distribution- what platforms the media text is distributed onto
  3. Exhibition / Consumption- how the audience receives the information
  4. Globalisation-integration of media sources and outlets to facilitate the exchange of ideas cross-culturally
  5. Mergers-
  6. Gatekeepers- a process by which information is filtered to the public by the media
  7. Regulation- the control or guidance of mass media by governments or other bodies
  8. Diversity-differing in a way from other media products
  9. Vertical Integration- Gaining control over the whole process of making a media product – developing, publishing, distributing and exhibiting
  10. Innovation- new ideas and developments

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