Key language:

Semiotics

1. Sign – traffic lights
2. Code – how the combination of elements within a sign fit together and fix the meaning
3. Convention –
4. Dominant Signifier, –
5. Anchorage – how things within a sign fit together and fix the meaning

Ferdinand de Saussure:

1. Signifier, signifier and signified is where an image or word evokes the mind to think what it is and to think of a word
2. Signified,

C S Pierce:

1. Icon, icon is where something is a sign that looks like an object
2. Index, index is where a sign has a link to its object
3. Symbol, symbol is where a sign has an arbitrary or random link to its object

Roland Barthes:

1. Signifcation,
2. Denotation,
3. Connotation
4. Myth
5. Ideology,
6. radical
7. reactionary

Reactionary, going with a specific way of thinking

Radical, going against a specific way of thinking

C S Peirce: is the creator of the three signs they were Icon, Index, Symbol

Ferdinand de saussure: the creator signifier and signified is where an image or word evokes the mind to think what it is and to think of a word

Roland Barthes: