Semiotics

1. Sign– An object or thing that stands in for something else
2. Code– Symbols that create meaning in something
3. Convention– Ways of using code in media
4. Dominant Signifier– The main representative
5. Anchorage– Images that has words to create context

Ferdinand De Saussure- A Swiss linguist, philosopher and semiotician

1. Signifier– An object that conveys meaning/stands for something
2. Signified– The meaning expressed from the signifier/sign

C S Pierce- An American Philosopher

1. Icon– A sign that looks like the object its representing
2. Index– A sign where the link is caused by the object
3. Symbol– A sign that has a rule to link to its object

Roland Barthes-

1. Signification– Representation of the meaning
2. Denotation– The literal meaning
3. Connotation– The interpretation of a meaning
4. Myth– Naturalises events, turning history into nature
5. Ideology– Codes that reinforce structures of power
6. Radical– Things you wouldn’t usually expect, counter typical
7. Reactionary– Things you typically expect, stereotypical

1. Paradigm– A typical example/pattern of something
2. Syntagm– A set of linguistic forms that are in sequential relationship to one another