Semiotics

1. Sign: Something that shows or represents something related.
2. Code: Symbols that create meaning in something.
3. Convention: The ways of using code in media.
4. Dominant Signifier: The main sign that represents everything.
5. Anchorage: An image with words that has context.

Ferdinand de Saussure:

1. Signifier: A signs physical form.
2. Signified: The meaning or idea expressed from a sign.

C S Pierce:

1. Icon: A person or thing represented as a symbol.
2. Index: A sign or measure of something.
3. Symbol: Something that stands for something else.

Roland Barthes:

1. Signification: The act of signifying by signs.
2. Denotation: a direct and specific meaning.
3. Connotation: An idea or feeling.
4. Myth: A traditional story.
5. Ideology: A system of ideas and ideals.
6. Radical: Very new and different from the ordinary.
7. Reactionary: A favoring reaction.

1. Paradigm: A type of pattern of something.
2. Syntangm: A combination of interacting signifiers.