- Sign – a gesture or action used to convey information or an instruction.
- Code – Tools that use signs to create meaning.
- Convention – Media code that is accepted.
- Dominant Signifier – The main thing.
- Anchorage – An image posted with something else to provide context.
- Signifier – Stands in for another thing.
- Signified – The idea that has been created by the signifier.
- Icon – Looks like the object its referring to
- Index – Links to the object its referring to
- Symbol – A sign that has a random meaning and doesn’t have context
- Signification – Levels of meaning, signification or representation
- Denotation – The most basic or literal meaning of a item or sign
- Connotation – The other or secondary meaning for a sign
- Myth – A changed or distorted meaning of signification.
- Ideology – Pieces and signs that reinforce powerful structures.
- Radical – Something that goes against and challenges dominant, typical ideas.
- Reactionary – Something that goes with and agrees with dominant, typical ideas.
- Paradigm – A collection of items relating to a thing
- Syntagm – How signs and things are put together and fitted together.
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