Co-production of Danish and German PSB companies (DK and ZDF) creates a more powerful transnational base, able to negotiate international deals
The killing was designed to exploit the economic possibilities offered appeal of the series extended through the production of American and Turkish versions
Themes and setting are constructed to appeal to an international audience by integrating conventions of a successful US long form drama and the crime drama but providing difference through the Nordic noir brand
The values of Scandinavian society, which focus on equality, are appealing to a national audience but also cosmopolitan, transnational audience
Although unknown to the international audience, The series uses the promotion of the star (Sophie Garbol) to market the series
The character Sarah lund is a familiar detective stereotype and conforms to the concept of the celebrity detective
Marketing of the series to the audience beyond the national was evident but had limited official social network presence (a Facebook page but no twitter account), but many fan blogs and forums engaged with the series. The killing was promoted by the Danish tourist board and a great
