Semiotics

1. Sign-something which can stand for something else
2. Code– technical, written and symbolic tools which used to construct or suggest meaning in media forms.
3. Convention– accepted ways of using media codes
4. Dominant Signifier– the main representative.
5. Anchorage-words with an image to provide context

Ferdinand de Saussure:

1. Signifier-Any material thing that signifies something.
2. Signified-The concept that a signifier refers to.

C S Pierce:

1. Icon-physically resembles thing or idea
2. Index-A sign that has a link to its object
3. Symbol-Symbol, a sign that has an arbitrary or random link to its object

Roland Barthes:

1. Signification-process of the construction of meaning from the signs
2. Denotation-, first level analysis (what a reader can see on the page)
3. Connotation-meanings or associations we have with the image
4. Myth-naturalizes events turning history into nature
5. Ideology-a world view about how society should function
6. radical– something you wouldn’t expect / out of the ordinary
7. reactionary-what you would expect/ follows stereotypes

paradign– a collection of similar signs

syntagm– the sequences in which signs work.