| Semiotics | |
| Sign | Something which can stand for something else |
| Code | Written or symbolic tools used to suggest meaning in media forms |
| Convention | Accepted ways of using media code |
| Dominant Signifier | The main representative |
| Anchorage | Words with an image to provide context |
| Ferdinand de Saussure | |
| Signifier | Stands in for something else |
| Signified | Idea being evoked by signifier |
| C S Pierce | |
| Icon | A sign that looks like its object |
| Index | A sign that has a link to its object |
| Symbol | A sign that has a more random link to its object |
| Roland Barthes | |
| Signification | Structural levels of signification, meaning or representation |
| Denotation | The most basic or literal meaning of a sign |
| Connotation | Signs that are used as signifiers for a secondary meaning |
| Myth | Naturalizes events, turning history into nature |
| Ideology | Codes that reinforce or are congruent with structures of power |
| Radical | Something that challenges dominant ideas |
| Reactionary | Something that confirms dominant ideas |
| |
| Paradigm | A collection of similar signs |
| Syntagm | The sequence in which signs work |
Just another Hautlieu Creative site
