SEMIOTICS

sign- something which can stand for something else

code– written or symbolic tools used to suggest meaning in media forms.

convention- accepted ways of using media codes

dominant signifier- the main sign

anchorage- Words with an image to go along with the text which provides context

FERDINAND DE SAUSSURE

Signified-stands in for something else

signifier-thing or idea trying to be evoked

C S PIERCE

icon-a sign that looks like its object

index- a sign that has a link to its object

symbol-a sign that has a more random link to its object

ROLAND BARTHES

signification- structural levels of signification, meaning or representative

denotation-the most basic or literal meaning of a sign

connotation- signs that are used as signifiers for a secondary meaning

myth- naturalizes events, turning history into nature

ideology- codes that reinforce or are congruent with structures of power

radical- something that challenges dominant ideas

reactionary- something that confirms dominant ideas

Paradigm- a typical example or pattern of something; a pattern or model

Syntagm- a linguistic unit consisting of a set of linguistic forms (phonemes, words or phrases) that are in a sequential relationship to one another.